Social Media Tracking Tools

As my master thesis is about “social media” it’s not possible to write down about it in this blog. Actually my thesis was about the usage of social media at nonprofit organizations but with the corporote work-life you start to see that profit-organizations use it much more effectively. As the social media population is highly fast growing, companies are having difficulties on managing these platforms. So they need to use some tools to control what’s happening in their brand pages and to observe their competitors. In this post I will tell you about some of the important social media tracking tools.

Brandwatch: Brandwatch presents a wide range of reports. You can see the list below

Multilingual Coverage
Search Operators
Proprietary Technology
Historical Data
Location Data
Sentiment Analysis
Influence Statistics
Customizable Dashboards
Bulk Actions
Topic clouds
Fast and Intuitive Interface
Filters and Search Within
Email Alerts
Fully Exportable Data
One-click Response
Unlimited Users: The more the merrier
Continuous Innovation
Human Data Validation
Comprehensive Training Material
Personal Account Manager
Quality over quantity
Full Twitter Coverage
Twitter Insights
Shareable Dashboards
Integrations and partnerships
Demographic Insights

Oktopost: Oktopus is another tool that not serves so much details like Brandwatch. There is chance to try it out free for 30 days. Their capabilities are:

Tracking Twitter favorites, retweets, mentions, lists and keywords
Receiving and replying to comments on any of your posts
Monitoring LinkedIn Groups and Company pages
Liking Facebook and LinkedIn posts
Getting content recommendations based on engagement

Sales Force: Sales Force tells their social studio’s works scope are these:

Collaborate at Global Scale
Understand Your Social Community
Plan and Share Content in Advance
Stay Close to Your Customers
Take Your Social Strategy Mobile
Track ROI

Social Bakers: works for more than 2500 global clients. They have 4 different products which are, smarter listening, smarter analytics, smarter publishing and smarter advertising.

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